**E-commerce Platforms Boost Seasonal Hiring Ahead of Festive Season**
As the festive season approaches, Indian e-commerce platforms are significantly increasing their seasonal hiring to meet the expected surge in demand. Major players like Flipkart, Amazon, and Myntra have collectively created over 380,000 seasonal job opportunities across their supply chain, logistics, and customer service sectors.
Flipkart has announced the addition of more than 220,000 seasonal positions, along with the establishment of 650 new delivery hubs specifically for the festive period in tier-2 and tier-3 cities. The company stated, “In preparation for the festive season, Flipkart is enhancing employment opportunities, infrastructure, and technology across 28 states. With the creation of over 220,000 job opportunities and an expanded last-mile reach, our ecosystem-first approach is designed for scalability this festive season.”
Amazon India has also stepped up its hiring efforts, generating over 150,000 seasonal roles within its network of fulfillment centers, sort centers, and last-mile delivery stations. These opportunities span more than 400 cities, including major urban centers like Mumbai, Delhi, Pune, Bengaluru, Hyderabad, and Lucknow. To accommodate the festive demand, Amazon has launched 12 new fulfillment centers and expanded six existing ones, in addition to opening six new sort centers in cities such as Hubli, Trivandrum, and Gorakhpur.
Myntra, a fashion and lifestyle e-commerce platform, has created over 11,000 new job opportunities through its partners to handle the anticipated increase in demand during its upcoming festive sale. These seasonal roles will support logistics, customer service, and last-mile operations, focusing on sorting, grading, and packing functions across fulfillment centers in Bengaluru, Mumbai, Kolkata, and Delhi.
Nitin Dave, CEO of Quess Staffing Solutions, noted, “We expect a 20-25% increase in festive hiring across blue- and grey-collar segments compared to last year. Notably, hiring requirements from our customers surged by 53% between July and August, indicating the start of festive preparations. With Diwali occurring earlier this year, we anticipate strong momentum in Q2.”
The hiring surge is largely driven by a structural shift beyond metropolitan areas, with tier-2 cities like Jaipur, Coimbatore, Indore, and Nagpur emerging as vibrant employment hubs as businesses expand their reach. Over the past five years, festive gig hiring in India has experienced rapid growth followed by gradual stabilization. While the growth rate has moderated from post-pandemic highs, the overall number of jobs continues to rise, highlighting the central role of gig work in India’s festive economy.
Delivery personnel remain the most sought-after positions, accounting for nearly 40% of festive hires, reflecting the ongoing demand for logistics support during this busy season.
**FAQ**
**What is driving the increase in seasonal hiring among e-commerce platforms in India?**
The increase in seasonal hiring is primarily driven by the anticipated surge in demand during the festive season, as e-commerce platforms prepare to enhance their logistics and customer service capabilities to meet consumer needs.
