**Flipkart Minutes Expands Quick Commerce Services Across India**
Flipkart Minutes is making significant strides in the quick commerce sector, currently operating in 17 cities across India. The company aims to enhance its presence in top-performing urban areas by expanding its service to additional pin codes. Having entered the quick commerce space later than competitors, Flipkart is committed to aggressive growth to capture a share of the rapidly expanding market.
Kanchan Mishra, Vice President at Flipkart, emphasized the company’s customer-centric approach, stating, “We’ll go where the customer is. We have built everything from a sustainability perspective and we are very committed to delivering in 10 minutes as well.” The introduction of Flipkart Minutes has positively impacted customer retention, with more users engaging with the platform frequently.
Mishra noted, “Quick commerce has enabled us to grow our pie in certain categories. We are able to bring customers back more often and encourage them to purchase a wider range of products.” This strategy has led to increased customer spending and transaction frequency on the platform.
Launched in August 2024 in select areas of Bengaluru, Flipkart Minutes entered the market after established players like Swiggy Instamart, Zomato-owned Blinkit, and Zepto. The late entry necessitated rapid development, including setting up dark stores and improving delivery speeds. According to a Bain & Co. report, the quick commerce sector is projected to grow over 40% annually through 2030, fueled by expansion across various categories and customer segments.
Initially focused on grocery delivery, quick commerce now sees 15-20% of its gross merchandise value coming from categories such as general merchandise, electronics, and apparel. Notably, over two-thirds of e-grocery orders and a significant portion of overall e-retail spending are directed towards these platforms. India’s e-retail market reached $60 billion in 2024, with quick commerce gross merchandise value estimated at $6-7 billion and over 20 million active shoppers annually.
Mishra highlighted the evident demand for speed among customers, stating, “Quick commerce has helped bring in customers more often and enabled them to buy a much wider set of products from the platform.” Kabeer Biswas, the newly appointed head of Flipkart Minutes, emphasized the importance of focusing on hyperlocal and daily essentials, which account for 90% of Minutes’ transactions. He noted that building a robust execution strategy is crucial in this highly competitive business landscape.
In conclusion, Flipkart Minutes is poised for significant growth in the quick commerce sector, leveraging its commitment to customer satisfaction and rapid delivery to enhance its market position.
**FAQ**
**What is Flipkart Minutes?**
Flipkart Minutes is a quick commerce service launched by Flipkart, focusing on rapid delivery of products across various categories, primarily in urban areas of India.
