**Campa Drink Launches in Nepal Through Partnership with Chaudhary Group**
**Meta Description:** Reliance Consumer Products teams up with Chaudhary Group to introduce Campa fizzy drinks in Nepal, expanding its international presence.
**URL Slug:** campa-drink-launch-nepal
**Campa Drink Launches in Nepal Through Partnership with Chaudhary Group**
Reliance Consumer Products Limited (RCPL), the FMCG division of Reliance Industries Ltd, has announced a collaboration with Nepal’s Chaudhary Group to introduce its Campa fizzy drink in Nepal. This move follows the brand’s recent launch in the UAE, marking its expansion into international markets. Previously, RCPL partnered with Agthia Group for its Middle East debut, and Campa is now available in Oman, Bahrain, and Qatar.
Since acquiring the Campa brand in 2022 and reviving the iconic cola from the 1980s, RCPL has been actively expanding its reach both in India and abroad. Ketan Mody, Executive Director of Reliance Consumer Products Ltd, emphasized the brand’s heritage, stating, “Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long term and see great potential for accelerated growth in the region.”
Chaudhary Group, a prominent Nepalese conglomerate with over 202 companies and 261 brands globally, operates in various sectors, including food and beverages, financial services, and hospitality. The group’s extensive experience in manufacturing and distribution within the food and beverage sector will facilitate a smooth rollout of Campa products across Nepal.
Nirvana Chaudhary, Managing Director of Chaudhary Group, remarked, “This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations.”
Initially, the Campa product lineup in Nepal will feature Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick, among others.
In India, Campa has gained attention with its affordable ₹10 fizzy drink and a partnership with JioStar as a co-sponsor for IPL 2025, positioning itself against established competitors like Coca-Cola and PepsiCo. RCPL plans to invest ₹1,000 crore to establish a new bottling plant for Campa in Bihar. The company reported revenues of ₹11,450 crore for FY25, with Campa achieving over ₹1,000 crore in turnover and capturing more than 10% market share in the sparkling beverage category in select Indian states.
As Reliance Industries continues to expand its footprint in the FMCG sector, the introduction of Campa in Nepal marks a significant step in its growth strategy.
**FAQ**
**What is the significance of Campa’s launch in Nepal?**
The launch of Campa in Nepal signifies Reliance’s commitment to expanding its international presence and tapping into new markets, leveraging local partnerships for effective distribution.
