**Jamie Oliver to Relaunch Jamie’s Italian Six Years After Collapse**
**Meta Description:** Jamie Oliver announces the relaunch of Jamie’s Italian in London, aiming to revitalize the mid-market dining scene with a new partnership.
**URL Slug:** jamie-oliver-relaunch-jamies-italian
**Jamie Oliver to Relaunch Jamie’s Italian Six Years After Collapse**
Celebrity chef Jamie Oliver is set to revive his high street restaurant chain, Jamie’s Italian, six years after its previous closure resulted in significant job losses. The new venture will kick off with a restaurant in Leicester Square, London, slated to open in spring 2024. This relaunch is in collaboration with Brava Hospitality Group, which also operates the Italian restaurant chain, Prezzo.
At 50 years old, Oliver has been a prominent figure in the culinary world since his debut on television with “The Naked Chef” in 1999. He has authored over 25 cookbooks and has become a household name. The relaunch of Jamie’s Italian comes with both risks and opportunities, as Oliver acknowledges the challenges of re-entering the market. However, he believes it is an ideal time to inject excitement and innovation into the mid-market dining sector.
“I believe the mid-market needs excitement, surprise, and delight, and that’s exactly what I am planning on delivering,” Oliver stated. He emphasized his commitment to overseeing the menus, sourcing ingredients, training staff, and creating an inviting atmosphere in the restaurant.
Jamie’s Italian was originally launched in 2008 in Oxford, following Oliver’s partnership with his Italian mentor, chef Gennaro Contaldo. The chain expanded to approximately 40 locations before going into administration in 2019, leading to the closure of its remaining UK sites and the loss of hundreds of jobs. Despite this, the brand continued to thrive internationally, with over 30 restaurants across 25 countries.
Ed Loftus, the global director of Jamie Oliver Restaurants, described the relaunch as an “exciting next chapter” for the brand in the UK, highlighting the collaboration between a renowned chef and a capable operator with a vision for long-term success. James Brown, CEO of Brava, expressed the company’s goal of bringing world-class Italian dining to the heart of the UK high street.
As Jamie Oliver prepares for this new chapter, the culinary world eagerly anticipates the return of Jamie’s Italian and the fresh experiences it promises to deliver.
**FAQ**
**What is the significance of Jamie Oliver’s relaunch of Jamie’s Italian?**
The relaunch signifies a renewed commitment to the mid-market dining sector, aiming to provide innovative and exciting culinary experiences while revitalizing a brand that faced challenges in the past.
