Digital payments platform Paytm announced on Thursday its partnership with AI search engine Perplexity, aimed at harnessing artificial intelligence for millions of Indian consumers. This collaboration will allow users to ask everyday questions and explore topics in their local language. The announcement was made in a corporate filing to the stock exchanges on February 27.
Paytm, officially known as One 97 Communications Limited, is recognized as India’s leading payments and financial services distribution company and a pioneer in QR codes, Soundbox, and mobile payments. The partnership with Perplexity, described as the world’s first answer engine that provides fast and clear responses from trusted sources in real time, is intended to meet the growing demand for instant and reliable information in today’s fast-paced digital landscape.
The integration of AI-powered search within the Paytm app will enable users to ask questions, explore topics in their local language, and make informed financial decisions. This initiative aligns with Paytm’s broader vision of leveraging technology to promote inclusion and innovation, making AI a fundamental part of daily life in India.
Perplexity CEO Aravind Srinivas expressed enthusiasm about collaborating with Paytm, highlighting their forward-thinking approach to providing advanced AI search capabilities to millions of Indians at no cost.
Paytm founder and CEO Vijay Shekhar Sharma emphasized that this partnership will enhance accessibility to financial services. He noted that AI is revolutionizing how people access information and make decisions, and with Perplexity, they aim to make knowledge and financial services more seamless and accessible.
This innovation is expected to boost digital literacy and underscores Paytm’s commitment to advancing technology for a smarter, AI-driven India. Aravind Srinivas further stated that the partnership represents a step toward a future where AI improves everyday digital interactions, providing real-time, trusted answers to millions and facilitating informed decision-making effortlessly.
