New Delhi: Procter & Gamble Hygiene and Health Care Ltd (PGHH), the maker of Whisper, Vicks, and Old Spice, is seeing a steady revival in rural consumption, even as urban demand remains under pressure. This divergence in consumer sentiment is likely to influence near-term growth in the fast-moving consumer goods (FMCG) sector, a top company executive said on Thursday.”Demand in the FMCG, industry continues to evolve. While the non-food inflation continues to stay below RBI’s (Reserve Bank of India’s) medium-term target of 4%, consumption trends are still shifting,” said Mrinalini Srinivasan, chief financial officer, PGHH, during the company’s virtual analyst day. With a good monsoon last year and rural wages picking up, rural demand is showing signs of healthy recovery. “Urban demand is not following the same trend. On the contrary, urban India continues to face financial challenges. While the government has announced interventions in the budget, we expect the impact of these on urban consumption to take some time,” she said.In the near term, some of the challenges are expected to continue, Srinivasan said while maintaining a “cautiously optimistic” outlook for the future.With the steady government and private investment and positive economic indicators, there surely are reasons to be optimistic, she said. “But one must keep an eye on the evolving global trade policies, which will have an impact on inflation and potentially demand,” Srinivasan added.”However, we remain confident in the dynamic and integrated nature of our strategy to help us navigate the difficulties and continue to serve and delight consumers and to drive sustained, balanced resultsFMCG volumes grew 4% in the 12 months ended 31 March, per researcher Kantar. Also Read: India’s FMCG divide unbranded products surge in urban, branded holds strong in ruralFinancial Performance and Business OverviewFor the nine months ended 31 March 2025, the company reported net sales of ₹3,374 crore, a 3% increase compared to the corresponding nine-month period. Profit after tax reached ₹636 crore, up 7% over the same period. This nine-month reporting period is a result of the company’s transition to a new fiscal year calendar, from its previous 1 July to 30 June cycle.Procter & Gamble, the Indian subsidiary of the American multinational consumer goods giant, operates through various entities in India, offering a wide range of products including shampoo (Head & Shoulders), detergents (Ariel), baby care (Pampers), and home care (Ambi Pur). Its Indian operations also include two major listed companies: Gillette India (male and female grooming) and PGHH (female hygiene and healthcare).During the last fiscal year, PGHH reported “balanced” growth across both the feminine hygiene and cough and cold segments, alongside one of its strongest innovation pipelines in recent years. PGHH holds half the market share for branded women’s hygiene products in India, selling sanitary n in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. 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P&G Hygiene has observed a recovery in demand from rural areas, although challenges continue in urban markets.
