Also Read | Practo expands into critical care with new assured network “Today, we are in two countries—India and the UAE. In the past, we had forayed into many countries. But after a year we moved back. At the time, Practo was very big and had raised a lot of capital. We had spread ourselves too thin. We were not just running international businesses but also focusing on e-pharmacy and diagnostics in India,” Shashank said in an interview. While overseas markets are a good way to expand revenues, Practo realised that the growing opportunities in India’s healthcare landscape could not be missed. “The whole healthcare sector in India was booming. So, we really needed to focus and make sure that while we are expanding globally, our market share and our focus in India doesn’t get diluted,” he added. Also Read | Healthcare startup Practo fires 41 employees Moreover, limited resources prompted Practo to reorient its strategy and double down on its India business. “We refocused some of those investments on the Indian use cases. We also did a lot of investing into technology and solving for medicine delivery and diagnostics. The Indian markets were deepening at the time and it was crucial for us to focus on our core market to gain market share and be profitable,” Shashank noted. On Wednesday, the Bengaluru-based health-tech firm announced its entry into the UAE by setting up its consumer-facing teleconsultation and healthcare navigation services at Abu Dhabi, Dubai and Sharjah. Patients in these regions can now access Practo’s online services, including doctor discovery and appointment booking. As an insurance-led healthcare market, Dubai places emphasis on coverage when it comes to accessing care. Shashank already has insurance data at the establishment level and will make this available at the doctor level by the end of the month. Some of the early clinics and hospitals partnering with Practo include e-Kaya Skin Clinic, Sulaiman Habib Hospital and Clinics, Micris Dental, Smile on Dental Clinic and Quintinha hospitals. The firm has now invested “a couple of million dollars” in overseas expansions and will bulk up the investment as efforts bear fruit, Shashank said. “India’s digital health market is becoming highly competitive. To drive growth, Practo is now focusing on international markets with a strong Indian diaspora starting with the UAE, where Indians make up nearly 38% of the population. These users are already familiar with Indian healthcare platforms, offering a low-friction entry point and faster adoption,” said Ayush Singh, practice member (healthcare and lifesciences) at Praxis Global Alliance. He believes that online healthcare should be looked at as a service complementary to physical healthcare. “While not all care can be delivered online, services like teleconsultations, e-prescriptions, diagnostics booking, and follow-up care are increasingly going digital. With the in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. 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Practo’s Shashank N.D. stated that global growth should not negatively impact the business in India.
