Indian whisky manufacturer Radico Khaitan, on Wednesday, 28 May 2025, announced its decision to withdraw the ‘Trikal’ brand from its new single-malt whisky line-up, according to an exchange filing. The move came after concerns were raised over the brand name hurting religious sentiments. Also Read | Radico Khaitan share price gains over 50% in last 1 year; is it a stock to buy?The company said it had conducted an internal review, after which it decided to withdraw the brand name on Wednesday.“We understand that concerns have been raised regarding the brand name. As a responsible and sensitive organization, post internal review we have decided to withdraw the brand,” said the company in the BSE filing.Radico Khaitan highlighted that it is considering this decision as a gesture of respect, reflection, and its commitment to India and the nation’s culture.“This is not just a business decision, it is a gesture of respect, reflection, and our unwavering commitment to honour the sentiments of our people and our country,” Also Read | The wait for cheap Scotch whisky got a wee bit longerRejection of approvalAmid the ongoing controversy over ‘Trikal’ whisky, the news agency ANI quoted Uttarakhand excise department officials as saying that the approval for the sale and registration of the liquor brand was not granted, and the company would not be allowed to manufacture it in the state.The whisky “has neither been allowed to be manufactured in the state, nor has any approval been granted for registration or sale,” Excise Commissioner Harichandra Semwal told the news agency.According to the officials cited in the report, the whisky’s name hurts religious sentiments. The report also mentions that the state excise department is taking action to register FIRs against people who are spreading incorrect information about the case. Also Read | Tequila sees a sunrise as Indians move on from ginAbout ‘Trikal’ whiskyAccording to Radico Khaitan, the name ‘Trikal’ comes from the Sanskrit word for “three times” — the past, the present, and the future.The company aimed to pay tribute to India’s timeless spirit, its artisans, and the soul of the nation’s culture. “It is our humble effort to showcase Indian craftsmanship to the world and make our nation proud,” it said. Radico Khaitan shares closed 0.36 per cent higher at ₹2,455.65 after Wednesday’s stock market session, compared to ₹2446.90 at the previous market close. The company disclosed the withdrawal decision after market operating hours on 28 May 2025. Read all stock market news hereRead all stories by Anubhav Mukherjee in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.
Radico Khaitan has decided to retract the ‘Trikal’ brand name for its upcoming line of single-malt whisky, stating that the choice goes beyond mere business considerations.
