**Reliance Consumer Acquires Global Rights to Major Beauty Brands**
**Meta Description:** Reliance Consumer, led by Mukesh Ambani, secures global rights to brands like Brylcreem and Toni & Guy, aiming for expansion in India and abroad.
**URL Slug:** reliance-consumer-acquires-global-beauty-brands
**Headline:** Reliance Consumer Expands Portfolio with Acquisition of Global Beauty Brands
In a significant move, Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods (FMCG) arm of Mukesh Ambani-led Reliance Industries, has acquired the global rights to several renowned international brands, including Brylcreem, Toni & Guy, Badedas, and the UK-based children’s personal care brand Matey. This announcement was made alongside the company’s financial results for the quarter ending December 31, 2026.
The acquisition marks a strategic expansion for RCPL, which aims to enhance the presence of these heritage brands in both domestic and international markets. While specific financial details regarding the acquisition have not been disclosed, the company expressed its commitment to growing these brands significantly.
**Expansion of Heritage Brands**
RCPL’s acquisition includes well-established names in the grooming and personal care sectors. Brylcreem, a British brand known for its men’s hair styling products, holds a substantial market share in India and globally, offering a range of male grooming items. Toni & Guy, originally a salon brand, has evolved into a comprehensive haircare and styling product line. Badedas, a German brand, is recognized for its personal care products enriched with natural plant extracts.
RCPL, which became a direct subsidiary of Reliance Industries following its demerger from Reliance Retail on December 1, 2025, has previously made strides in the personal care market by acquiring the Tamil Nadu brand Velvette. The company has recently relaunched Velvette, introducing a variety of products, including soaps, shampoos, and body lotions. Additionally, RCPL has developed its own brands, Glimmer and Get Real, which focus on personal care items.
**Recent Developments and Financial Performance**
In late November 2025, RCPL also acquired a majority stake in Udhaiyams Agro Foods, enhancing its portfolio in the food sector with staples like rice and pulses, as well as snacks and idli batter.
For the December quarter, RCPL reported a remarkable 1.6 times year-on-year increase in gross revenue, reaching ₹5,065 crore. The year-to-date gross revenue for FY26 has surpassed ₹15,000 crore, marking a 1.8 times growth compared to the same period in the previous fiscal year.
**Conclusion**
The acquisition of these global beauty brands positions Reliance Consumer for substantial growth in the competitive FMCG landscape. With plans to expand both domestically and internationally, RCPL is set to leverage its new portfolio to enhance its market presence and drive revenue growth.
**FAQ**
**What brands has Reliance Consumer acquired?**
Reliance Consumer has acquired the global rights to Brylcreem, Toni & Guy, Badedas, and the children’s personal care brand Matey.
