**Summary: Supertails Expands Pet Care Services with Blue 7 Acquisition**
Supertails, a pet care startup, is set to acquire Blue 7 Vets, a multispecialty veterinary clinic, as part of its strategy to enhance its offline presence in the pet care industry valued at $3.5 billion.
### Supertails’ Acquisition Strategy
– **Who**: Supertails, a pet care startup founded in 2021.
– **What**: In talks to acquire Blue 7 Vets, a veterinary clinic.
– **When**: The deal is expected to close in the coming months.
– **Where**: The acquisition will mark Supertails’ entry into Mumbai.
– **Why**: To support its offline clinic expansion and enhance customer reach.
### Details of the Acquisition
– Supertails is implementing a ‘build and buyout’ strategy, evaluating multiple assets, including Blue 7.
– The deal value is currently undetermined as it is undergoing due diligence.
– Blue 7 Vets operates two branches in Borivali West and Altamount Road, specializing in complex surgeries and critical care, generating approximately ₹4 crore in monthly revenue.
### Funding and Future Plans
– Supertails plans to finance the acquisition using part of the $15 million raised in its Series B funding round last year.
– The funding round was led by RPSG Capital Ventures and included existing investors such as Fireside Ventures and Saama Capital.
– The company aims to use the funds for customer acquisition, technology investments, and expanding healthcare services, including Supertails Pharmacy.
### Offline Expansion Initiatives
– Recently, Supertails launched its first offline clinic in Bengaluru, targeting 10 lakh pets across India within two years.
– The clinic emphasizes high-quality care and the emotional well-being of pets, featuring separate waiting areas for different animals and on-site services like pharmacy and diagnostics.
– Plans include introducing at-home care services and opening three additional clinics in Bengaluru.
**FAQ: What is Supertails’ strategy for expanding its pet care services?**
Supertails is pursuing a ‘build and buyout’ strategy, focusing on acquiring veterinary clinics like Blue 7 Vets to enhance its offline presence and customer reach in the pet care market.
