Aditya Birla Group’s house of brands venture TMRW has raised external capital of ₹437 crore from ServiceNow Ventures, the investment arm of artificial intelligence and automation software provider ServiceNow, to strengthen its tech platform. The funding is expected to help the fashion retailer improve its customer experience across channels.Launched in 2022, TMRW’s portfolio includes Bewakoof, Virat Kohli’s Wrogn, The Indian Garage Co. and Nobero, that cater to millennial and Gen Z audiences. In a statement on Wednesday, the firm said it is looking to use artificial intelligence (AI) to improve consumer insight as well as brand differentiation.“ServiceNow’s agentic AI capabilities will augment our playbook for value creation, enabling us to leapfrog traditional fashion-industry value drivers and deliver next-gen consumer experiences to millions of consumers,” Prashanth Aluru, co-founder and chief executive of TMRW, said.Aditya Birla Fashion and Retail Ltd (ABFRL)’s losses in the June quarter widened to ₹233.7 crore from ₹214.9 crore a year ago. Its revenue from operations grew marginally to ₹1,831.4 crore during the quarter.TMRW’s topline grew nearly 38% to ₹197 crore in the quarter, helped by higher margins in the segment along with e-commerce sales growing by 28%. The firm expanded its offline presence to reach 25 stores across 9 cities in April-June. However, the segment remained in the red with an earnings before interest, taxes, depreciation, and amortization (Ebitda) loss of ₹63 crore, against a loss of ₹46 crore last year.ABFRL had earlier said it will spend as much as ₹500 crore in FY26 to revive its loss-making businesses, including TCNS Clothing and TMRW Brands.“For the next 12 months, leveraging its strong caseloads, ABLBL (Aditya Birla Lifestyle Brands Ltd) is set to embark on a historic expansion, with an aggressive retail rollout across its brand portfolios, heading over net 300 stores across the country to accelerate growth and deepen market presence,” Jagdish Bajaj, chief financial officer (CFO) of ABFRL, had told investors in May.In January, the company raised $500 million (~ ₹4,300 crore) through a combination of preferential issuance and qualified institutional placement (QIP) of equity shares from the promoter group and Fidelity Investments. This was aimed at achieving “aggressive growth across its multiple high-growth platforms,” according to the company. “Our industry scenario during the quarter continues to see strong macro-admin with sustained impact on consumer discretionary consumption,” the CFO had said.In May, the company completed the demerger of ABLBL as a separate entity. ABLBL operates brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and Simon Carter. in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.
The Aditya Birla Group’s youth-focused fashion brand TMRW has secured ₹437 crore to enhance its technology capabilities.
