**Thesis* Acquires Lolli to Enhance Bitcoin Rewards Ecosystem**
**Meta Description:** Thesis* has acquired Lolli to expand its Bitcoin rewards ecosystem, aiming to enhance user experiences and drive Bitcoin adoption through everyday activities.
**URL Slug:** thesis-acquires-lolli-bitcoin-rewards
**Thesis* Acquires Lolli to Enhance Bitcoin Rewards Ecosystem**
Thesis*, a venture studio dedicated to Bitcoin innovation, has announced its acquisition of Lolli, a platform that offers Bitcoin rewards. This strategic move aims to integrate Lolli into Thesis*’s broader ecosystem, which includes companies like Fold, Mezo, and tBTC. The acquisition is set to enhance consumer experiences with Bitcoin by expanding rewards and forging new partnerships.
Founded in 2018, Lolli has successfully rewarded over 600,000 users with more than $20 million in Bitcoin through shopping at over 50,000 stores and engaging with more than 1,000 mobile games. The platform is designed to make Bitcoin accessible by providing cashback and rewards for everyday activities, thus promoting its use among consumers.
Thesis*, which has been operational since 2014, has developed several Bitcoin-native projects, including Fold, which recently transitioned to a publicly traded Bitcoin financial services company under the leadership of CEO Matt Luongo. Luongo expressed admiration for Lolli’s ability to onboard users through engaging experiences, stating, “At Thesis*, we believe Bitcoin’s real growth is driven by everyday interactions — shopping, gaming, spending — not just investment portfolios.” He will now lead Lolli into its next phase, aligning its user base and reward model with Thesis*’s vision for Bitcoin adoption.
Lolli’s founder and former CEO, Alex Adelman, expressed enthusiasm about the acquisition, stating, “We are excited to join forces with Thesis* to power the next phase of Bitcoin adoption through rewards with Lolli. Thesis* brings both deep infrastructure expertise and a shared vision, enabling us to significantly enhance our platform.”
The acquisition aims to address fragmentation in the Bitcoin consumer experience by uniting Lolli’s rewards with Fold’s financial services and the broader Thesis* ecosystem. Under Luongo’s leadership, several upgrades for Lolli are planned, including enhancements to the Arcade and Daily Stack features, which will offer more games, quests, and larger rewards. A new “Lolli Market” is also in development, aiming to provide more brands, higher cashback rates, and global accessibility.
Thesis* plans to introduce instant reward payouts in 2025, responding to user demand for quicker redemptions. Additionally, Lolli will collaborate with Fold to expand its gift card marketplace, increasing earning opportunities for users. To broaden its reach, Lolli is developing an international expansion strategy to extend Bitcoin rewards beyond the U.S.
To support these enhancements, Thesis* intends to migrate Lolli to a more scalable infrastructure, which will strengthen its capacity to onboard new users and manage increased activity. This acquisition is viewed as a significant step toward creating a circular Bitcoin economy, where earning and spending Bitcoin becomes seamless. The integration of Lolli with Fold, Mezo, and tBTC is expected to bridge the gap between Bitcoin rewards and everyday use.
**FAQ**
**What is the significance of Thesis* acquiring Lolli?**
The acquisition aims to enhance the Bitcoin rewards ecosystem by integrating Lolli’s platform with Thesis*’s existing services, promoting broader Bitcoin adoption through everyday activities and improved user experiences.
